Marketing across cultures / Jean-Claude Usunier
| Main Author: | Usunier, Jean-Claude |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Prentice Hall, 1996 |
| Edition: | 2nd ed. |
| Subjects: |
Business.
Marketing. Selling. |
| Tags: |
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| Physical Description: |
xiii, 576 p. : tables ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0132361752 |