Advertising campaign strategy : a guide to marketing communication plans / Donald Parente...[et al.]
| Main Author: | Parente, Donald |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Press, 1996 |
| Series: |
The Dryden Press series in marketing
|
| Subjects: |
Communication in marketing.
Marketing. |
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