Advertising campaign strategy : a guide to marketing communication plans / Donald Parente...[et al.]
| Main Author: | Parente, Donald |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Press, 1996 |
| Series: |
The Dryden Press series in marketing
|
| Subjects: |
Communication in marketing.
Marketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xx, 363 p. :| illus., tables ; 24 cm. |
| ISBN: |
0030128986 |