Advertising campaign strategy : a guide to marketing communication plans / Donald Parente...[et al.]
| Main Author: | Parente, Donald |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Press, 1996 |
| Series: |
The Dryden Press series in marketing
|
| Subjects: |
Communication in marketing.
Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| LEADER | 00839nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 0006845 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0030128986 |c 1050 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5837 |b P37A38 |
| 100 | 1 | |a Parente, Donald | |
| 245 | 1 | 0 | |a Advertising campaign strategy : a guide to marketing communication plans |b / |c Donald Parente...[et al.] |
| 260 | |a Fort Worth : |b The Dryden Press, |c 1996 | ||
| 300 | |a xx, 363 p. :| illus., tables ; |c 24 cm. | ||
| 440 | 0 | |a The Dryden Press series in marketing | |
| 500 | |a Includes index. | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Marketing. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 05:17:19 |d 2022-12-22 16:17:27 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r txu |s eng |t 1996 |v Advertising campaign strategy : a guide to marketing communication plans / | ||