A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Donnelly, James H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Burr Ridge IL. : Irwin, 1994 |
| Edition: | 6th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Comparative marketing.
Marketing -- > Management. Marketing. |
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| 003 | Th-MUT | ||
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| 020 | |a 0256122512 |c 440 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b P38P74 1994 | |
| 100 | 1 | |a Peter, J. Paul | |
| 245 | 1 | 2 | |a A preface to marketing management |b / |c J. Paul Peter, James H. Donnelly, Jr. |
| 250 | |a 6th ed. | ||
| 260 | |a Burr Ridge IL. : |b Irwin, |c 1994 | ||
| 300 | |a xii, 352 p. : |b charts ; |c 24 cm. | ||
| 440 | 0 | |a The Irwin series in marketing | |
| 500 | |a Include indexes. | ||
| 650 | 0 | |a Comparative marketing. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Donnelly, James H. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-06 21:22:14 |d 2022-09-07 10:04:31 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1994 |u 6th ed. |v A preface to marketing management / | ||