« Back to Record
Record Citations
APA Citation
Peter, J. P., & Donnelly, J. H. (1994). A preface to marketing management (6th ed.). Burr Ridge IL.: Irwin.
MLA CitationPeter, J. Paul, and James H Donnelly. A Preface to Marketing Management. 6th ed. Burr Ridge IL.: Irwin, 1994.
Warning: These citations may not always be 100% accurate.