A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Donnelly, James H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Burr Ridge IL. : Irwin, 1994 |
| Edition: | 6th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Comparative marketing.
Marketing -- > Management. Marketing. |
| Tags: |
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| Item Description: |
Include indexes. |
|---|---|
| Physical Description: |
xii, 352 p. : charts ; 24 cm. |
| ISBN: |
0256122512 |