Strategic advertising campaigns / Don E. Schultz, Beth Barnes
| Main Author: | Schultz, Don E. |
|---|---|
| Other Authors: | Barnes, Beth E. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL : NTC Businees Books, 1995 |
| Edition: | 4th ed. |
| Subjects: |
Advertising campaigns.
Marketing. |
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