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Record Citations

APA Citation

Schultz, D. E., & Barnes, B. E. (1995). Strategic advertising campaigns (4th ed.). Lincolnwood, IL: NTC Businees Books.

MLA Citation

Schultz, Don E., and Beth E Barnes. Strategic Advertising Campaigns. 4th ed. Lincolnwood, IL: NTC Businees Books, 1995.

Warning: These citations may not always be 100% accurate.