Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul
| Main Author: | Guiltinan, Joseph P. |
|---|---|
| Other Authors: | Paul, Gordon W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1994 |
| Edition: | 5th ed. |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Marketing --
> Management.
Sales management. Selling. |
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| 001 | 0005326 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0070489718 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b G84M28 1994 | |
| 100 | 1 | |a Guiltinan, Joseph P. | |
| 245 | 1 | 0 | |a Marketing management : strategies and programs |b / |c Joseph P. Guiltinan, Gordon W. Paul |
| 250 | |a 5th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 1994 | ||
| 300 | |a xvi, 480 p. : |b charts, tables ; |c 24 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 500 | |a Old book ติดต่อฝ่าย Catalog. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Sales management. | |
| 650 | 0 | |a Selling. | |
| 700 | 1 | |a Paul, Gordon W. | |
| 991 | |a MONOGRAPHS |b 11 |c 2018-11-07 00:18:44 |d 2022-09-07 09:41:49 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1994 |u 5th ed. |v Marketing management : strategies and programs / | ||