Record Citations

APA Citation

Guiltinan, J. P., & Paul, G. W. (1994). Marketing management : strategies and programs (5th ed.). New York: McGraw-Hill.

MLA Citation

Guiltinan, Joseph P., and Gordon W Paul. Marketing Management : Strategies and Programs. 5th ed. New York: McGraw-Hill, 1994.

Warning: These citations may not always be 100% accurate.