Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul
| Main Author: | Guiltinan, Joseph P. |
|---|---|
| Other Authors: | Paul, Gordon W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1994 |
| Edition: | 5th ed. |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Marketing --
> Management.
Sales management. Selling. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Item Description: |
Old book ติดต่อฝ่าย Catalog. |
|---|---|
| Physical Description: |
xvi, 480 p. : charts, tables ; 24 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0070489718 |