Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
| Main Author: | Batra, Rajeev |
|---|---|
| Other Authors: | Aaker, David A., Myers, John G. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 1996 |
| Edition: | 5th ed. |
| Subjects: |
Advertising.
Advertising -- > Management. |
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| Item Description: |
Includes index. Prentice Hall international editions. |
|---|---|
| Physical Description: |
xiii, 754 p. : illus., tables ; 23 cm. |
| ISBN: |
013520917X |