Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
| Main Author: | Batra, Rajeev |
|---|---|
| Other Authors: | Aaker, David A., Myers, John G. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 1996 |
| Edition: | 5th ed. |
| Subjects: |
Advertising.
Advertising -- > Management. |
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| 001 | 0005274 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 013520917X |c 599 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5827 |b B38A38 1996 | |
| 100 | 1 | |a Batra, Rajeev | |
| 245 | 1 | 0 | |a Advertising management |b / |c Rajeev Batra, John G. Myers, David A. Aaker |
| 250 | |a 5th ed. | ||
| 260 | |a Upper Saddle River, NJ. : |b Prentice Hall, |c 1996 | ||
| 300 | |a xiii, 754 p. : |b illus., tables ; |c 23 cm. | ||
| 500 | |a Includes index. Prentice Hall international editions. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Advertising -- |x Management. | |
| 700 | 1 | |a Aaker, David A. | |
| 700 | 1 | |a Myers, John G. | |
| 991 | |a MONOGRAPHS |b 11 |c 2018-11-07 03:32:49 |d 2022-09-11 08:47:49 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 1996 |u 5th ed. |v Advertising management / | ||