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Record Citations
APA Citation
Batra, R., Aaker, D. A., & Myers, J. G. (1996). Advertising management (5th ed.). Upper Saddle River, NJ.: Prentice Hall.
MLA CitationBatra, Rajeev, David A Aaker, and John G Myers. Advertising Management. 5th ed. Upper Saddle River, NJ.: Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.