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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane

Main Author: Russell, J. Thomas
Other Authors: Lane, W. R.
Format: MONOGRAPHS
Language: English
Published: Englewood Cliffs, N.J. : Prentice Hall, 1990
Edition: 7th ed.
Series: The Prentice-Hall series in marketing
Subjects: Advertising.
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008 181106s9999 xx 000 0 eng d
020 |a 0135163374  |c 510 
040 |a DLC  |c MUT 
050 4 |a HF5823  |b R88K44 1990 
100 1 |a Russell, J. Thomas 
245 1 0 |a Kleppner's advertising procedure  |b /  |c J. Thomas Russell, W. Ronald Lane 
250 |a 7th ed. 
260 |a Englewood Cliffs, N.J. :  |b Prentice Hall,  |c 1990 
300 |a xviii, 718 p. :  |b illus., tables, portraits ;  |c 29 cm. 
440 0 |a The Prentice-Hall series in marketing 
504 |a Includes bibliographical references. 
650 0 |a Advertising. 
700 1 |a Lane, W. R. 
991 |a MONOGRAPHS  |b 10  |c 2018-11-07 03:12:08  |d 2022-09-11 08:39:45  |e mut  |f n  |g 2018-11-07  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r nju  |s eng  |t 1990   |u 7th ed.  |v Kleppner's advertising procedure / 

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