Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane
| Main Author: | Russell, J. Thomas |
|---|---|
| Other Authors: | Lane, W. R. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1990 |
| Edition: | 7th ed. |
| Series: |
The Prentice-Hall series in marketing
|
| Subjects: |
Advertising.
|
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| Physical Description: |
xviii, 718 p. : illus., tables, portraits ; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references. |
| ISBN: |
0135163374 |