Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle...[et al.]
| Main Author: | Dillon, William R. |
|---|---|
| Other Authors: | Firtle, Neil H., Madden, Thomas J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Homewood, IL. : Irwin, 1993 |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Consumer behavior.
Corporative marketing. Industrial marketing. International economics. Marketing research. |
| Tags: |
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| Physical Description: |
xviii, 556 p. : illus., graphs ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0256081123 |