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Record Citations

APA Citation

Dillon, W. R., Firtle, N. H., & Madden, T. J. (1993). Essentials of marketing research. Homewood, IL.: Irwin.

MLA Citation

Dillon, William R., Neil H Firtle, and Thomas J Madden. Essentials of Marketing Research. Homewood, IL.: Irwin, 1993.

Warning: These citations may not always be 100% accurate.