Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy
| Main Author: | Semenik, Richard J. |
|---|---|
| Other Authors: | Bamossy, Gary J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Cincinnati, Ohio. : South-Western Pub., 1995 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing.
Marketing -- > Management. |
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| 001 | 0004002 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0538839139 |c 602 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b S44P75 1995 | |
| 100 | 1 | |a Semenik, Richard J. | |
| 245 | 1 | 0 | |a Principles of marketing : a global perspective |b / |c Richard J. Semenik, Gary J. Bamossy |
| 250 | |a 2nd ed. | ||
| 260 | |a Cincinnati, Ohio. : |b South-Western Pub., |c 1995 | ||
| 300 | |a xxii, 682 p. : |b illus., graphs, tables ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 700 | 1 | |a Bamossy, Gary J. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 04:30:53 |d 2022-09-07 10:17:01 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ohu |s eng |t 1995 |u 2nd ed. |v Principles of marketing : a global perspective / | ||