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Record Citations
APA Citation
Semenik, R. J., & Bamossy, G. J. (1995). Principles of marketing : a global perspective (2nd ed.). Cincinnati, Ohio.: South-Western Pub..
MLA CitationSemenik, Richard J., and Gary J Bamossy. Principles of Marketing : A Global Perspective. 2nd ed. Cincinnati, Ohio.: South-Western Pub., 1995.
Warning: These citations may not always be 100% accurate.