Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy
| Main Author: | Semenik, Richard J. |
|---|---|
| Other Authors: | Bamossy, Gary J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Cincinnati, Ohio. : South-Western Pub., 1995 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing.
Marketing -- > Management. |
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| Physical Description: |
xxii, 682 p. : illus., graphs, tables ; 26 cm. |
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| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0538839139 |