Principles of global marketing / Warren J. Keegan, Mark C. Green
| Main Author: | Keegan, Warren J. |
|---|---|
| Other Authors: | Green, Mark C. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 1997 |
| Subjects: |
Export marketing --
> Management --
> Case studies.
Export marketing -- > Management. |
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| 020 | |a 0136066828 |c 599 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF1416 |b K43P74 |
| 100 | 1 | |a Keegan, Warren J. | |
| 245 | 1 | 0 | |a Principles of global marketing |b / |c Warren J. Keegan, Mark C. Green |
| 260 | |a Upper Saddle River, NJ. : |b Prentice Hall, |c 1997 | ||
| 300 | |a xxi, 421 p. : |b illus., tables ; |c 25 cm. | ||
| 500 | |a International edition. Includes index. | ||
| 650 | 0 | |a Export marketing -- |x Management -- |x Case studies. | |
| 650 | 0 | |a Export marketing -- |x Management. | |
| 700 | 1 | |a Green, Mark C. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 03:34:40 |d 2022-12-15 09:23:03 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 1997 |v Principles of global marketing / | ||