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Principles of global marketing / Warren J. Keegan, Mark C. Green

Main Author: Keegan, Warren J.
Other Authors: Green, Mark C.
Format: MONOGRAPHS
Language: English
Published: Upper Saddle River, NJ. : Prentice Hall, 1997
Subjects: Export marketing -- > Management -- > Case studies.
Export marketing -- > Management.
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Item Description: International edition. Includes index.
Physical Description: xxi, 421 p. : illus., tables ; 25 cm.
ISBN: 0136066828

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