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Record Citations

APA Citation

Keegan, W. J., & Green, M. C. (1997). Principles of global marketing. Upper Saddle River, NJ.: Prentice Hall.

MLA Citation

Keegan, Warren J., and Mark C Green. Principles of Global Marketing. Upper Saddle River, NJ.: Prentice Hall, 1997.

Warning: These citations may not always be 100% accurate.