Basic marketing : a global-managerial approach / E. Jerome McCarthy, Perreault William D.
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Homewood, IL. : Irwin, 1993 |
| Edition: | 11th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Export marketing --
> Management.
Marketing -- > Management. Marketing -- > Management -- > United States. |
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| 001 | 0003506 | ||
| 003 | Th-MUT | ||
| 008 | 181106s1993 xx 000 0 eng d | ||
| 020 | |a 025610509X | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b M22B39 1993 | |
| 100 | 1 | |a McCarthy, E. Jerome | |
| 245 | 1 | 0 | |a Basic marketing : a global-managerial approach |b / |c E. Jerome McCarthy, Perreault William D. |
| 250 | |a 11th ed. | ||
| 260 | |a Homewood, IL. : |b Irwin, |c 1993 | ||
| 300 | |a xxii, G-14 p. : |b illus. ; |c 26 cm. | ||
| 440 | 0 | |a The Irwin series in marketing | |
| 504 | |a Includes bibliography and index. | ||
| 650 | 0 | |a Export marketing -- |x Management. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing -- |x Management -- |z United States. | |
| 991 | |a MONOGRAPHS |b 11 |c 2018-11-06 21:21:46 |d 2022-09-07 10:00:20 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1993 |u 11th ed. |v Basic marketing : a global-managerial approach / | ||