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Record Citations
APA Citation
McCarthy, E. J. (1993). Basic marketing : a global-managerial approach (11th ed.). Homewood, IL.: Irwin.
MLA CitationMcCarthy, E. Jerome. Basic Marketing : A Global-managerial Approach. 11th ed. Homewood, IL.: Irwin, 1993.
Warning: These citations may not always be 100% accurate.