Basic marketing : a global-managerial approach / E. Jerome McCarthy, Perreault William D.
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Homewood, IL. : Irwin, 1993 |
| Edition: | 11th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Export marketing --
> Management.
Marketing -- > Management. Marketing -- > Management -- > United States. |
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| Physical Description: |
xxii, G-14 p. : illus. ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliography and index. |
| ISBN: |
025610509X |