Seeking customers / edited by Benson P. Shapiro, John J. Sviokla
| Other Authors: | Shapiro, Benson P., Sviokla, J. J. |
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| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Harvard Business Review Book, 1993 |
| Series: |
The Harvard business review book series
|
| Subjects: |
Consumer satisfaction.
Consumers' preferences. Selling. |
| Tags: |
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| Physical Description: |
xviii, 343 p. : illus., charts, tables ; 24 cm. |
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| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0875843328 |