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Record Citations
APA Citation
Shapiro, B. P., & Sviokla, J. J. (1993). Seeking customers. Boston, MA.: Harvard Business Review Book.
MLA CitationShapiro, Benson P., and J. J Sviokla. Seeking Customers. Boston, MA.: Harvard Business Review Book, 1993.
Warning: These citations may not always be 100% accurate.