The essential guide to database marketing / John M. Davies
| Main Author: | Davies, John M. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : McGraw-Hill, 1992 |
| Series: |
The John fraser-robinson direct marketing series
|
| Subjects: |
Database management.
Database marketing. Direct marketing. |
| Tags: |
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| 003 | Th-MUT | ||
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| 020 | |a 0077071573 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 4 | |a HF5415.126 |b D38E88 |
| 100 | 1 | |a Davies, John M. | |
| 245 | 1 | 4 | |a The essential guide to database marketing |b / |c John M. Davies |
| 260 | |a London : |b McGraw-Hill, |c 1992 | ||
| 300 | |a x, 239 p. : |b illus., charts, tables ; |c 25 cm. | ||
| 440 | 0 | |a The John fraser-robinson direct marketing series | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Database management. | |
| 650 | 0 | |a Database marketing. | |
| 650 | 0 | |a Direct marketing. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-06 23:58:21 |d 2022-12-16 13:41:14 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 1992 |v The essential guide to database marketing / | ||