The essential guide to database marketing / John M. Davies
| Main Author: | Davies, John M. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : McGraw-Hill, 1992 |
| Series: |
The John fraser-robinson direct marketing series
|
| Subjects: |
Database management.
Database marketing. Direct marketing. |
| Tags: |
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| Physical Description: |
x, 239 p. : illus., charts, tables ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0077071573 |