Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Crittenden, Victoria L., Lamb, Charles W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chicago : Irwin, 1996 |
| Edition: | 5th ed. |
| Subjects: |
Business.
Marketing. Selling. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xvi, 715 p. : illus., charts, tables ; 24 cm. |
| ISBN: |
0256136890 |