Record Citations

APA Citation

Cravens, D. W., Crittenden, V. L., & Lamb, C. W. (1996). Strategic marketing management cases (5th ed.). Chicago: Irwin.

MLA Citation

Cravens, David W., Victoria L Crittenden, and Charles W Lamb. Strategic Marketing Management Cases. 5th ed. Chicago: Irwin, 1996.

Warning: These citations may not always be 100% accurate.