Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Crittenden, Victoria L., Lamb, Charles W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chicago : Irwin, 1996 |
| Edition: | 5th ed. |
| Subjects: |
Business.
Marketing. Selling. |
| Tags: |
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|---|---|---|---|
| 001 | 0002872 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0256136890 |c 1871 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415 |b C73S87 1996 | |
| 100 | 1 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing management cases |b / |c David W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| 250 | |a 5th ed. | ||
| 260 | |a Chicago : |b Irwin, |c 1996 | ||
| 300 | |a xvi, 715 p. : |b illus., charts, tables ; |c 24 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Selling. | |
| 700 | 1 | |a Crittenden, Victoria L. | |
| 700 | 1 | |a Lamb, Charles W. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-06 21:25:10 |d 2022-09-07 11:35:38 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1996 |u 5th ed. |v Strategic marketing management cases / | ||