Database marketing : the ultimate marketing tool / Edward L. Nash
| Main Author: | Nash, Edward L. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1993 |
| Subjects: |
Database management.
Marketing. |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0070460639 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 4 | |a HF5415.125 |b N28D38 |
| 100 | 1 | |a Nash, Edward L. | |
| 245 | 1 | 0 | |a Database marketing : the ultimate marketing tool |b / |c Edward L. Nash |
| 260 | |a New York : |b McGraw-Hill, |c 1993 | ||
| 300 | |a xix, 289 p. : |b tables ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Database management. | |
| 650 | 0 | |a Marketing. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 00:08:46 |d 2022-12-16 13:39:09 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1993 |v Database marketing : the ultimate marketing tool / | ||