Database marketing : the ultimate marketing tool / Edward L. Nash
| Main Author: | Nash, Edward L. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1993 |
| Subjects: |
Database management.
Marketing. |
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| Physical Description: |
xix, 289 p. : tables ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0070460639 |