Marketing management : knowledge and skills ; text analysis cases plans / J.Paul Peter, James H. Donnelly, Jr.
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Donnelly, J. H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Burr Ridge IL. : Irwin, 1992 |
| Edition: | 3rd ed. |
| Subjects: |
Marketing --
> Management --
> Case studies.
Marketing -- > Management. |
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| Physical Description: |
xvi, 943 p. : illus., tables ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references (p. 922-932) and indexes |
| ISBN: |
0256092257 |