Marketing management : knowledge and skills ; text analysis cases plans / J.Paul Peter, James H. Donnelly, Jr.
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Donnelly, J. H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Burr Ridge IL. : Irwin, 1992 |
| Edition: | 3rd ed. |
| Subjects: |
Marketing --
> Management --
> Case studies.
Marketing -- > Management. |
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| 001 | 0002651 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0256092257 |c 624 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b P48M37 1992 | |
| 100 | 1 | |a Peter, J. Paul | |
| 245 | 1 | 0 | |a Marketing management : knowledge and skills ; text analysis cases plans |b / |c J.Paul Peter, James H. Donnelly, Jr. |
| 250 | |a 3rd ed. | ||
| 260 | |a Burr Ridge IL. : |b Irwin, |c 1992 | ||
| 300 | |a xvi, 943 p. : |b illus., tables ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. 922-932) and indexes | ||
| 650 | 0 | |a Marketing -- |x Management -- |x Case studies. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 700 | 1 | |a Donnelly, J. H. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-06 21:20:45 |d 2022-09-07 10:10:15 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1992 |u 3rd ed. |v Marketing management : knowledge and skills ; text analysis cases plans / | ||