« Back to Record
Record Citations
APA Citation
Peter, J. P., & Donnelly, J. H. (1992). Marketing management : knowledge and skills ; text analysis cases plans (3rd ed.). Burr Ridge IL.: Irwin.
MLA CitationPeter, J. Paul, and J. H Donnelly. Marketing Management : Knowledge and Skills ; Text Analysis Cases Plans. 3rd ed. Burr Ridge IL.: Irwin, 1992.
Warning: These citations may not always be 100% accurate.