Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
| Main Author: | Loudon, David L. |
|---|---|
| Other Authors: | Della Bitta, Albert J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1988 |
| Edition: | 3rd ed. |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Consumer behavior.
Consumers. |
| Tags: |
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| Physical Description: |
xxiii, 726 p. : illus., charts, graphs ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0070387648 |