Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
| Main Author: | Loudon, David L. |
|---|---|
| Other Authors: | Della Bitta, Albert J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1988 |
| Edition: | 3rd ed. |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Consumer behavior.
Consumers. |
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| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.32 |b L69C65 1988 | |
| 100 | 1 | |a Loudon, David L. | |
| 245 | 1 | 0 | |a Consumer behavior : concepts and applications |b / |c David L. Loudon, Albert J. Della Bitta |
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 1988 | ||
| 300 | |a xxiii, 726 p. : |b illus., charts, graphs ; |c 25 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumers. | |
| 700 | 1 | |a Della Bitta, Albert J. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-06 23:34:57 |d 2022-09-07 11:01:41 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1988 |u 3rd ed. |v Consumer behavior : concepts and applications / | ||