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Record Citations
APA Citation
Loudon, D. L., & Della Bitta, A. J. (1988). Consumer behavior : concepts and applications (3rd ed.). New York: McGraw-Hill.
MLA CitationLoudon, David L., and Albert J Della Bitta. Consumer Behavior : Concepts and Applications. 3rd ed. New York: McGraw-Hill, 1988.
Warning: These citations may not always be 100% accurate.