Consumer behavior : buying, having, and being / Michael R. Solomon
| Main Author: | Solomon, Michael R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall International, 1996 |
| Edition: | 3rd ed. |
| Subjects: |
Consumer behavior.
Human behavior. Market surveys. |
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