Advertising worldwide : concepts, theories, and practice of international / Marieke K. de Mooij, Warren J. Keegan
| Main Author: | Mooij, Marieke K.de |
|---|---|
| Other Authors: | Keegan, Warren J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Prentice Hall, 1991 |
| Subjects: |
Advertising media planning.
Advertising, Comparison. Advertising. |
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