Advertising worldwide : concepts, theories, and practice of international / Marieke K. de Mooij, Warren J. Keegan
| Main Author: | Mooij, Marieke K.de |
|---|---|
| Other Authors: | Keegan, Warren J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Prentice Hall, 1991 |
| Subjects: |
Advertising media planning.
Advertising, Comparison. Advertising. |
| Tags: |
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| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5823 |b M66A39 |
| 100 | 1 | |a Mooij, Marieke K.de | |
| 245 | 1 | 0 | |a Advertising worldwide : concepts, theories, and practice of international |b / |c Marieke K. de Mooij, Warren J. Keegan |
| 260 | |a New York : |b Prentice Hall, |c 1991 | ||
| 300 | |a xiv,440 p. : |b graphs, tables ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Advertising, Comparison. | |
| 650 | 0 | |a Advertising. | |
| 700 | 1 | |a Keegan, Warren J. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 03:17:07 |d 2022-12-22 16:10:48 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1991 |v Advertising worldwide : concepts, theories, and practice of international / Marieke K. de Mooij, Warren J. Keegan | ||