Record Citations

APA Citation

Mooij, M. K., & Keegan, W. J. (1991). Advertising worldwide : concepts, theories, and practice of international. New York: Prentice Hall.

MLA Citation

Mooij, Marieke K.de, and Warren J Keegan. Advertising Worldwide : Concepts, Theories, and Practice of International. New York: Prentice Hall, 1991.

Warning: These citations may not always be 100% accurate.