Product plus : how product + service = competitive advantage / Christopher H. Lovelock
| Main Author: | Lovelock, Christopher H. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1994 |
| Subjects: |
Competition.
Customer services. |
| Tags: |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0070387982 |c 405 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.5 |b L68P76 |
| 100 | 1 | |a Lovelock, Christopher H. | |
| 245 | 1 | 0 | |a Product plus : how product + service = competitive advantage |b / |c Christopher H. Lovelock |
| 260 | |a New York : |b McGraw-Hill, |c 1994 | ||
| 300 | |a xiv, 382 p. : |c 23 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Competition. | |
| 650 | 0 | |a Customer services. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 00:19:45 |d 2022-12-17 10:04:22 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1994 |v Product plus : how product + service = competitive advantage / | ||