Product plus : how product + service = competitive advantage / Christopher H. Lovelock
| Main Author: | Lovelock, Christopher H. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1994 |
| Subjects: |
Competition.
Customer services. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xiv, 382 p. : 23 cm. |
| ISBN: |
0070387982 |