Basic marketing research / Gilbert A. Churchill
| Main Author: | Churchill, Gilbert A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : Dryden, 1992 |
| Edition: | 2nd ed. |
| Subjects: |
Comparative marketing.
Consumer behavior. International economics. Marketing research. Sale promotion. |
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| 001 | 0001552 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0030540178 |c 480 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.2 |b C35B38 1992 | |
| 100 | 1 | |a Churchill, Gilbert A. | |
| 245 | 1 | 0 | |a Basic marketing research |b / |c Gilbert A. Churchill |
| 250 | |a 2nd ed. | ||
| 260 | |a Fort Worth : |b Dryden, |c 1992 | ||
| 300 | |a xxi, 837 p. : |b illus. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Comparative marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a International economics. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Sale promotion. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-06 19:57:16 |d 2022-09-07 10:41:09 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r txu |s eng |t 1992 |u 2nd ed. |v Basic marketing research / | ||